Castleisland Chamber Alliance is promoting a new marketing and branding campaign which will bring a revitalised approach to local retail, businesses, tourism and heritage stakeholders.
“We are delighted to share the news that we have appointed Bespoke Business Support Collective to lead and manage this new branding and marketing initiative,” said chamber Chairman, Michael J Kearney.
Mr. Kearney said that the plan for the town will see the chamber engaging in an active campaign towards the end of 2021, in time for Christmas and into 2022.
Experiencing Tremendous Growth
“The town is experiencing tremendous growth at present, and our members are committed to its continued success and will support this campaign in full,” he said.
“We aim to create a new brand for the town, re-imagine the Castleisland website and commence an extensive social media campaign to promote the strengths and attractions of the town.”
Eimear Mc Donnell, Executive Partner, Bespoke Business Support Collective said this is a truly exciting project.
Wonderful Legacy of Business
“Castleisland has a wonderful legacy of business, tourism and heritage and the stakeholders in the town are fully committed to creating a successful campaign to welcome new audiences to the town.”
Bespoke Business Support Collective is long established in the marketing industry and has worked on many high-profile projects in the county, such as Kerry Airport, Killarney Chamber of Commerce and Kerry County Council.
Resilience and Innovation
“Like so many other towns in Ireland, the past eighteen months for businesses in Castleisland have been challenging and demanded a level of resilience and innovation never seen before. Towns have had to adapt, and then to reposition themselves for recovery and growth,” said Ms. Mc Donnell.
“The business community is focused on the future, the opportunities to reconnect with audiences they have welcomed previously and to present Castleisland as a great retail, tourism, and heritage location to new customers in 2022 and beyond,” she said.
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