Castleisland’s New Market Town Brand Embraces Heritage With a Twist

At the re-branding of Castleisland launch at the River Island Hotel on Friday evening were: Brigeen O’Sullivan, Executive Director Bespoke Business Support Collective; Patricia Walsh, Castleisland Chamber Alliance; Eimear Mc Donnell, Executive Partner, Bespoke Business Support Collective and Danny Healy Rae, TD. Back: Castleisland Chamber Alliance Chairman, Michael John Kearney (left) Siobhán Donnelly, Cara Credit Union agus Cathaoirleach an Bhardasaigh Oileán Chiarraí agus Corca Dhuibhne, Cllr. Fionnán Fitzgerald. ©Photograph: John Reidy

Castleisland Chamber Alliance launched its new town branding initiative with its overarching call to action of Castleisland Market Town – Pride in all we do.

This sentiment is further reflected in its pre-Christmas campaign as the chamber promotes Castleisland’s Great Shopping Experience and proudly announces Kerry’s Friendliest Shops along with its unique offering of Best Choice, Personal Touch.

The launch, in conjunction with the Killorglin based Bespoke Business Support Collective, was conducted at the River Island Hotel on Friday evening.

The new era of marketing for Castleisland embraces its Market Town heritage, but with a modern twist.

Incredible Value on Offer

Local businesses in Castleisland are known for their personable approach and have always taken pride in being able to advise customers and provide excellent customer care.

Most notably Castleisland businesses are renowned for offering incredible value, which is one of the leading reasons that customers return to this Market Town time and time again, in the knowledge that they will receive incredible value. This value and local expertise has been warmly received over the years and now is the time to introduce Castleisland to new audiences.

Castleisland for Christmas Shopping

The new branding launch comes at the perfect time to connect with local audiences and neighbouring counties to choose Castleisland in the run up to Christmas.

The campaign will be promoted on social media platforms, digital advertising, and regional press.

Speaking at the launch of the Castleisland branding, Chairperson of Castleisland Chamber Alliance, Michael John Kearney explained that they’re delighted to launch their new brand, which embraces the Market Town history.

Expert in Their Fields

“It clearly shows that our unique selling proposition is our business community who are focused, expert in their fields and proudly welcoming audiences into Castleisland every day.

“These businesses are stakeholders in this campaign and ultimately as we all drive forward into a new phase of branding for Castleisland our wins will be shared and collaborative,” said Mr. Kearney.

Shop and Dine in Castleisland

The message from Castleisland Chamber Alliance is most definitely to shop and dine in this market town in the upcoming weeks, from fashion, furnishings, home-wares, motoring, electrical and Agri, Castleisland truly has the perfect product whatever you are seeking.

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