Retail Breakthrough for Kerry Food Start-Up

At the ‘break-through’ announcement were, front: Nicola Lynch, The Little Juice Factory; Paul Walker, Blair Farm Charcuterie; Eibhlís Diggin, Ardfert Dairy; Orla Walsh, Chocolate Biscuit Cake and Quiche. Back row – Thomas Foley, Pyro Desserts; Conor Hyde, Bullseye Food Consultancy; Jim Garvey, SuperValu; Michael Killoury, Musgraves; Mary Kate Mageean, SuperValu; Victor Sheahan, Kerry Local Enterprise Office; Ollie Diggin, Ardfert Dairy. Photograph: Domnick Walsh © Eye Focus LTD ©

Five food and drink producers from around the county, have made a retail breakthrough this month by securing a space on SuperValu shelves through the Food Academy programme.

Ollie Diggin, Ardfert Dairy; Paul Walker, Blair Farm Charcuterie; Nicola Lynch, The Little Juice Factory; Thomas Foley, Pyro desserts; and Orla Walsh, chocolate biscuit cake and quiche have all been supported by Kerry Local Enterprise Office and began the Food Academy programme in April of this year.

Training and Mentoring Programme

This is a training and mentoring programme for food companies, run by the Local Enterprise Offices (LEOs) jointly with Bord Bia and SuperValu.

These innovative Kerry food companies can now be found in key Kerry SuperValu stores from this month as part of a 10 week trial, marking a major milestone for the start-up food businesses.

Driving Distribution and Sales

Run over a series of workshops, the Food Academy programme nurtures new start-ups in the food and drink sector, focusing on areas such as business development, food safety, responding to market trends, distribution and driving sales.

2018 marks the fifth year of the programme and over the last five years, graduates have sold €78 million worth of produce in SuperValu stores, supporting approximately 1,500 jobs in over 320 LEO-supported businesses.

€50m in Annual Sales

The Food Academy programme is also expected to generate €50 million in sales annually for emerging Irish food producers within the next five years.

Congratulating the five Kerry businesses, Tomás Hayes of the Kerry Local Enterprise Office said that by supporting food and drink start-ups with specialist training and one-to-one mentoring in the Food Academy programme with Bord Bia and SuperValu, the Local Enterprise Offices are helping even more local companies to make important business breakthroughs.

Emerging Companies

“Over the last five years of the programme, emerging food and drink companies have helped to support job creation in the County. By helping local companies think and act more strategically about their food and drink business, this will increase their chances of success, helping to create even more jobs here locally,” Mr. Hayes said.

Bord Bia Involvement

Karen Tyner, Small Business Manager with Bord Bia said that over the past five years, Bord Bia has been proud to work in collaboration with the Local Enterprise Offices and SuperValu.

“To support hundreds of small food producers through Food Academy, providing them with a viable route to market is enabling them to achieve sustainable growth,” said Ms. Tyner.

A Key Pillar

MaryKate Mageean, SuperValu’s Food Academy manager said that the Food Academy programme is a key pillar of SuperValu’s support for local producers and local businesses.

“We’re delighted to now have over 320 small Irish food companies well on the road to success, with their products on shelf in SuperValu stores around Ireland,” said MaryKate.

Find Out More….

Local food entrepreneurs are encouraged to find out more about the Food Academy programme by contacting Kerry Local Enterprise Office on 066 71 83 522 or

You can contact The Maine Valley Post on…
Anyone in The Maine Valley Post catchment area who would like to send us news and captioned photographs for inclusion can send them to: 

Queries about advertising and any other matters regarding The Maine Valley Post can also be sent to that address or just ring: 087 23 59 467.

Please Note: A click on any of our adverts will reveal all you need to know about what our advertisers need to tell you.

Copyright Notice: The images and text which appear on The Maine Valley Post site remain the exclusive property of John Reidy, (unless stated otherwise) and are protected under International Copyright laws. Images or text may not be reproduced, copied, transmitted or manipulated without the written permission of the author, John Reidy, in this instance. Use of any image as the basis for another photographic concept or illustration (digital, artist rendering or alike) is a violation of International Copyright laws. All images are copyrighted © by John Reidy 2018.